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First Choice Spain Interview

By Interviewer at 01/21/09 13:21
Name of your website?

First Choice Spain

Your name?

Marco Hulsmann

Your Location (city, etc)

Marbella, Malaga, Spain.

Please give us a short summary of your website?

The new web site of First Choice Spain has recently been released. It now gives far more facilities to the visitor in order to search our entire live Database of long term rentals, holiday lets and properties for sale on the Costa del Sol.

What inspired you to launch your own website?

First Choice Spain is a well established real estate company on the Costa del Sol. The internet is a great tool to market our Properties and also to enable the visitors to find what they are looking for.

What makes your website different from other, similar offerings?

The difference between this web site and other "similar" ones is that the web site is very easy to use. We tried to create it as informative as possible in order to service the visitor as good as we can, not only property related, but also with additional information like schools, etc. Very soon we will also include guides about the area, golf courses, etc.

What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)

Our eventual goal is to offer a complete service, both online and offline. The web site is to be meant as informative as possible and also to increase our brand awareness to source further clients and co-operators.

How does your investment of time and money balance against your success?

The web site is very new and has recently been released. At this stage it is hard to say what the balance is. We are sure that the web site will have a great return on investment. We already succeded to be well found in Search engines for keywords like "long lets Marbella" and similar ones relating to our business.

If you had an unlimited development budget for development, how would you change your site?

In general, we would not change the web site itself. What we would do instead is expand it in order to make it as complete and informative as possible. We see it as an ongoing project because the market changes and so we always need to update and stay on top of this.

What method has been most successful for promoting your website?

In general we keep the marketing budget as economic as possible. We decided to outsource the whole project including web site development and now the ongoing marketing to a specialized company. We see this as the best way forward, both financially and also result driven.

What is your website address?

First Choice Spain

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